Rebuilt Dispo Genius from a GHL-dependent Marketplace application into a standalone, multi-tenant SaaS platform while preserving a seamless hybrid GHL experience.
full platform rebuild
SaaS architecture
native and GHL workflows
Context
Dispo Genius originally depended on GoHighLevel for CRM, conversations, and billing. Covent is the second-generation platform: cloud-native, event-driven, and capable of operating independently without abandoning customers who prefer GHL.
Decouple core product capabilities from GHL without breaking the Marketplace integration or forcing existing customers into a disruptive migration. The new platform needed its own CRM, conversations stack, billing, tenancy boundaries, and account lifecycle management.
Architecture
The original Marketplace application relied on GoHighLevel for the customer relationship layer, conversations, and billing.
Covent owns its core product capabilities while retaining a GHL Marketplace path for customers who prefer GHL as their CRM or conversations provider.
Native path
Hybrid path
Designed the backend around native tenant isolation, event-driven services, and cloud infrastructure that could evolve independently of GHL.
Introduced a native CRM, Resend-powered email, and Twilio-powered messaging and calls so Covent could own its core customer workflows.
Architected subscriptions, usage-based pricing, multi-tenant feature billing, webhooks, and automated suspension and cancellation flows.
Kept Covent available as a GHL Marketplace application and designed a seamless hybrid mode for customers using GHL as their CRM or conversations provider.
Outcome